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Personas

Context​

These are the personas that we considered for our use cases:

  1. João Silva
  2. Filipe Martins
  3. Ana Pereira

João Silva (Daily Driver)​

João Silva
  • Name: João Silva
  • Occupation: Mechanical Engineer
  • Driving Experience: Extensive experience driving daily in urban and suburban areas.
  • Description: An experienced driver who values safety and efficiency. Interested in automotive technology, but prefers simple, non-intrusive solutions that enhance driving without distractions.

Motivations​

  • Avoid risky situations on the road.
  • Use technology that provides useful information without distraction.
  • Maintain a smooth, safe driving experience.

Pain Points​

  • Frustrated by unexpected delays caused by accidents or roadworks.
  • Distrusts apps that display outdated or unreliable data.
  • Finds many alert systems confusing or poorly timed.

Goals​

  • Avoid traffic jams and delays.
  • Receive alerts about accidents, construction, or hazardous conditions.
  • Reach destinations safely and efficiently.

Use Cases​

  • Receive real-time alerts about accidents and roadworks.
  • View adverse weather conditions (fog, rain, wind).
  • Get audible alerts for speeding or unsafe driving conditions.
  • Access alternative routes that are safer or less congested.

Filipe Martins (Beginner Driver)​

Filipe Martins
  • Name: Filipe Martins
  • Occupation: Student at the University of Aveiro
  • Driving Experience: Recently licensed driver
  • Description: A young and inexperienced driver who is still building confidence behind the wheel. He values simple, intuitive technology that helps him anticipate risks and feel more secure during trips.

Motivations​

  • Build confidence in driving.
  • Feel safer through supportive technology that anticipates hazards.
  • Use tools that offer clear and straightforward feedback.

Pain Points​

  • Gets nervous in unexpected situations (e.g., fog, heavy rain).
  • Finds complex apps overwhelming or confusing.
  • Lacks trust in systems that display too much information at once.

Goals​

  • Increase safety during driving.
  • Receive simple and immediate alerts about risky conditions.
  • Gradually improve his ability to anticipate road hazards.

Use Cases​

  • Receive audible and visual alerts for nearby hazards.
  • View safe driving recommendations in real time.
  • Get assistance with specific maneuvers when needed.

Ana Pereira (Professional Driver)​

Ana Pereira
  • Name: Ana Pereira
  • Occupation: Professional Driver
  • Vehicle: Heavy passenger vehicle (bus)
  • Description: A professional bus driver working for a public transport company with extensive road experience. Prioritizes predictability, safety, and punctuality, requiring reliable tools that account for heavy vehicle characteristics and weather conditions.

Motivations​

  • Value predictability, safety, and punctuality.
  • Use navigation apps with more reliable, real-time data.
  • Ensure the safety and stability of the vehicle and passengers.

Pain Points​

  • Frustrated by inaccurate alerts from existing apps.
  • Apps do not take into account the type of vehicle (heavy passenger vehicle).
  • Alerts fail to account for extreme weather conditions that affect buses.

Goals​

  • Ensure the safety and stability of the vehicle and passengers by actively anticipating hazards on the road (such as slippery surfaces, strong winds that affect buses or sudden braking).

Use Cases​

  • Check road conditions and planned events (roadworks, lane closures).
  • View weather forecasts segmented by route section.
  • Receive speed recommendations appropriate to road and load conditions.
  • Get automatic trip time and incident reports.

Tutors:

Group:

Institution: Telecommunications Institute of Aveiro (ITAv)